3 Reasons to Advertise on Spotify
Ashlee Long
September 13, 2022
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99 Million Active Subscribers

Spotify has 170 million active users. 90 million are listening through Spotify’s ad-supporter free tier. That’s an extremely large pool of engaged listeners that advertisers can target. How is it different from traditional radio? Simple. People aren’t just blindly listening – Spotify’s listeners are choosing to listen to their favorite tunes, rather than just putting something on to serve as white noise in the background. And since the platform plays all music, you don’t have to worry about your listeners jumping from station to station. Ads follow the user. Not a “station”, or rather a playlist to put it into Spotify terms.

99 Million Active Subscribers

Spotify has 170 million active users. 90 million are listening through Spotify’s ad-supporter free tier. That’s an extremely large pool of engaged listeners that advertisers can target. How is it different from traditional radio? Simple. People aren’t just blindly listening – Spotify’s listeners are choosing to listen to their favorite tunes, rather than just putting something on to serve as white noise in the background. And since the platform plays all music, you don’t have to worry about your listeners jumping from station to station. Ads follow the user. Not a “station”, or rather a playlist to put it into Spotify terms.

Air time, All the time

Spotify data shows that the average listener spends 148 minutes, roughly 2.5 hours, streaming either music or podcasts each day. Users are also listening from the moment they wake up ’til they go to bed at night. Listeners are streaming the audio they want, whenever and wherever they want it.

Targeting Options

Advertisers can target by location, age, and gender as well as by platform/device. This includes iOS, Android and Desktop.

Another great targeting feature is by listening behavior. Target ads based on your audience’s music tastes.

  • All Music: Reach as much of your audience as possible across all music tastes
  • Genre: Target your audience based on specific music tastes
  • Playlist Category: Target people in your audience who are listening to music tailored to specific activities and moods (I.E. Workout playlists, cooking playlists, etc.)

100% relevant targeting. Does your company sell healthy food/lifestyle? You can target people listening to the “Cooking” or even “Workout” playlists.

So why Spotify?

Millions of subscribers, hours of listening, free choice, and relevant targeting make for a great opportunity. Not to mention, according to a Nielsen brand study, audio ads have shown a 24% lift in recall in comparison to traditional display. Spotify ads are an innovative way for smaller to medium sized businesses to grow brand awareness and reach the “cord-cutter’ audience. You know the ones – the Millennials, Gen Z, and the growing Generation Alpha.

Spotify’s continued growth isn’t something to ignore. The advertising platform will continue grow, so it’s important to see how this platform can fit into your digital marketing strategies.

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